The Ultimate Guide to Bass Fishing Resources, the oldest and most popular bass fishing website, received the Digital Distinction Award for website user experience at the 27th Annual Academy of Interactive and Visual Arts Communicator Awards .

The Communicator Awards are an annual competition for the best digital, mobile, audio, video and social content in the industry. With more than 6,000 nominations received from the United States and around the world, the Communicator Awards are the largest and most competitive awards program honoring creative excellence for communications professionals.

The award recognizes the accomplishments of an 18-month project that updated BassResource.com from top to bottom. The project included an entirely new website design that had a strong focus on creating the best user experience for the website’s massive global audience.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA). AIVA is an invitation-only organization of leading professionals from various disciplines in the visual arts, who are dedicated to embracing the advancement and evolving nature of traditional and interactive media. Current members represent a “Who’s Who” of renowned media, advertising and marketing companies including: GE Digital, Republica, Spotify, PureMatter, Accenture Interactive, Fast Company, Territory Studios and many more.

“Our website has set new standards in the fishing world, as recognized by the prestigious award,” said Glenn May, Founder and CEO of BassResource.com. “Our visitors are the top priority here, and our website redesign reflects that user experience first.”

Since the launch of the redesign, BassResource traffic has reached record levels coupled with a 68% increase in page views. Other user metrics improved as well, such as longer session durations and lower bounce rates.

BassResource.com was launched in 1996 and features daily videos, articles, features, tackle reviews and the world’s most popular bass fishing forums. Since its inception, BassResource has grown into one of the biggest players in digital marketing in the outdoor industry. BassResource is committed to helping businesses earn online by providing more customers and more revenue to its partners.

Share the article on social media or by email:



Source link